Retail and Consumer Products Birlasoft’s retail and consumer products services combine industry knowledge and relevant technology skills to offer business solutions to address the following challenges:
Pressure to reduce costs, optimize resources and accelerate time to market.
Effective use and implementation of enterprise application for integrated supply chain planning and customer order fulfillment processes.
To meet rising consumer expectations, understanding and increasing customer value through CRM solutions.
Realizing benefits from the web for B2B and B2C interactions.
Providing innovative approaches for distributing and delivering products and services.
Birlasoft’s retail practice takes a broad view of eBusiness momentum and evolution in the retail landscape. Research suggests that the evolution of eBusiness is proceeding in four waves as seen in the diagram.
As retailers become eBusiness savvy they are establishing web stores and B2C entities to increase their competitive edge. Birlasoft offers seamless integration solutions for their customer-facing and backend systems. Through its eBusiness practice Birlasoft enables retail enterprises to evolve their B2C application to a B2B model, where they can draw upon the benefits of collaborating with trading partners in the emerging marketplaces.
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Survey by Retail Systems measures the extent to which companies in the Extended Retail Industry (ERI) are moving to adopt a Services Oriented Architecture (SOA) approach. The study uncovers business challenges, opportunities, organizational inhibitors, and technology enablers as they relate to adopting an SOA approach.