Creation of first drafts of hyper-personalized visual and text-based content for promotional materials, such as videos, graphics, and social media posts, based on the campaign objectives and target audience. Appropriate prompt engineering guardrails ensured that content was within policy and compliance guidelines, ensuring messages and promotional materials were truthful, balanced, and accurately communicated.

A multinational Oil & Gas company required a self-help mechanism to generate fast SoP snippets and actionable inputs for drill ops engineers while they work with complex machines. Birlasoft built a Generative AI platform with Azure OpenAI that provided a unified insights interface for ECM, search, and document generation.

An Analytics Co-Pilot for a financial services organization involved automated insights generation to produce narratives, summaries, and insights based on findings from analytics and BI dashboards. This automated repetitive reporting tasks. Another area of focus was anomaly detection by applying generative techniques on transactional data, investor behavior data, order metrics etc. to detect anomalies and outliers that could indicate emerging trends, risks, or opportunities.