This recognition is conferred on visionary individuals who have contributed to the business growth of their organization with exemplary leadership. Scrutinized by a team of highly qualified research professionals, the shortlisted award candidates are further reviewed by a jury comprising senior executives located across the globe. The criteria adopted during the review process include:
- Marketing Competencies
- Strategic Perspective & Future Orientation
- Track Record, Integrity and Ethics
- Commitment to Sustainability (Business, Social & Environmental)