Key concerns facing distribution businesses in 2024
The distribution industry is currently caught amid external turbulence and shifting industry dynamics. This and internal challenges within distribution organizations threaten their relevance in the new digital economy. Here are the key challenges facing the distribution industry today:
Macroeconomic factors: In 2023, supply chain disruptions were caused by geopolitical tensions that shut down long-established trade routes. Global inflationary pressures and supply chain threats caused by rising raw material costs led to a turbulent environment. These factors will continue to persist in 2024.
Shifting industry dynamics: The 2020s could be aptly named the years of the great disintermediation in the context of the distribution industry. Marketplace giants like Amazon and D2C initiatives from retailers have successfully played on the consumers’ need for impeccable customer experience and quick fulfillment, threatening the relevance of distributors in this experience-driven economy.
Operational difficulties: The distribution industry has struggled with numerous operational challenges, like insufficient collaboration with suppliers, manual rebate or promotion management, siloed supply chain data, and legacy enterprise technology tooling. These factors make it challenging to capture profits fully and degrade revenue realization opportunities.
Three tenets for building a modern distribution business
To thrive amidst the above challenges, distribution businesses need to rethink legacy ways of working with their upstream and downstream partners, transform their critical processes and workflows, and enable the organization with digital tools and insights. Because the ERP powers the most business-critical processes in the distribution organization, it holds a transformational value in the context of the above vision.
Here are the three tenets needed to realize this vision with an ERP transformation:
#1. Integrated processes
Fragmented processes are a result of legacy tooling and siloed data. Mitigating stockout situations, achieving supply resilience, or building a dynamic fulfillment engine calls for connected intelligent demand planning, supplier visibility, and visibility down to the last mile. For Original Equipment Manufacturers (OEMs), these are the attributes of a resilient operating model – but such capabilities require integrated processes where sales, demand planning, warehousing, logistics, and procurement teams work in collaboration with each other.
#2. Embedded intelligence
In an environment fraught with uncertainty and turbulence, distribution businesses must equip their teams with the most relevant insights at the point of action. The most promising areas include supplier management based on historical performance, inventory planning based on historical and future sales patterns, intelligent promotion management, and warehouse and trucking management.
#3. Agility and responsiveness
Finally, the modern distribution business must be responsive to last-minute developments in the supply chain. Ecom distributors are especially in need of agile, bi-directional supply chains that can efficiently handle return and replacement orders, or accommodate changes in customers’ delivery preferences at the last minute. This calls for an agile ERP foundation that is based on the cloud, where real-time data can be used to drive real-time collaboration.
In other words, the distribution business of the future must be powered by a cloud-based ERP that powers integrated end-to-end processes and drives intelligent decision-making with embedded AI capabilities.