In today’s data-driven business environment, organizations are recognizing the critical role that core data plays in both business efficiency and business success. Master Data Management (MDM refers to the processes that enable businesses to manage their core master data – like products that they sell, customers, suppliers, employees, locations etc.).
While organization leaders understand the benefits of MDM through improvement in Data accuracy, they often struggle to provide direct ROI. MDM programs are often considered as indirect to other business transformation objectives. Through this article, we would like to provide some real examples to make understand that MDM can also directly impact a company’s top and bottom line.
This article examines the findings of a survey of a customer and compares the business problems resulting from poor master data, emphasizing the significant impact on revenue and operational efficiency.